Winnie Awa

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ABOUT

             Winnie is an award-winning founder and brand consultant renowned for her disruptive and transformative impact in the multicultural hair care sector

Meet Winnie

Winnie is an award-winning tech entrepreneur building the next frontier of hair care. Renowned as the Founder & CEO of Carra, an AI-driven digital hair health platform, Winnie is disrupting the status quo and making the £90bn global haircare industry more inclusive. Recognised by the likes of BBC, Sunday Times Style, 
Vogue Business, Harpers Bazaar, and Refinery 29, it comes with 
little surprise that Winnie is highly sought-after as a speaker for a range of corporate events, covering topics such as Entrepreneurship, Women in technology, Diversity and Inclusive haircare.

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Signature talks

Inspiring keynotes, panels discussions and  captivating workshops

Winnie brings a magnetic quality to the stage, diving into her signature topics with passion,
fun anecdotes and data-driven facts which always leaves her audience inspired and reignited for change. Winnie has been a featured speaker at numerous conferences, events and organisations such as Apple, The Royal Academy of Arts, Unilever, Salon Smart Conference, University of Cambridge and much more.

Explore a sample of Winnie’s Signature Talks

Global trends 2025 and beyond:

This talk unpacks global hair care trends through the 
lens of the increasingly powerful multicultural consumer. Exploring what’s moving the needle in multicultural beauty and hair care, it will empower beauty executives with strategic foresight and top principles for embedding inclusive innovation into the fabric of new product development and unlocking this multi-billion dollar opportunity.

Key takeaways for the audience:

  • Understand the psychology and behavioural shifts 
of the multicultural consumer in the context of global beauty and hair care trends.

  • Gain valuable insights into the evolving landscape of multicultural beauty and textured hair category, and what this means for the consumer, from needs, pain points 
to untapped opportunities.

  • How to look beyond DEI to create a sustainable culture
of true inclusivity, bringing a multiplicity of perspectives 
to the table, and ultimately leading to more innovative solutions and better outcomes for all.

Exploring the intersection of AI and Beauty / Haircare:

This talk explores ideas of inclusive innovation focusing on underserved consumers, representative data sets, and the transformative power of artificial intelligence

Key takeaways for the audience:

  • Gain a comprehensive understanding of how AI is reshaping and personalising the landscape of beauty, haircare, and wellness.

  • Heighten awareness about the critical importance of representative data sets in fostering inclusive AI systems.

  • Learn practical strategies for crafting bias-free Beauty-
AI platforms and understand the pivotal role of thoughtful design in ensuring fairness and accuracy in AI applications within the beauty and hair care domain.

"From Code 
to Cosmetics: Lessons in Courage and Innovation":

This talk shares Winnie’s inspirational career journey, from starting her career as a Software Tester to building an award-winning beauty-tech startup. Explores themes of courage, perseveranace, and creativity.

Key takeaways for the audience:

  • The value of a non-traditional career path: How to embrace your own unconventional paths: Your diverse experiences are strengths, not detours.

  • The power of interdisciplinary thinking: How to blend disciplines by combining skills from different fields to innovate and solve problems.

  • The importance of resilience and seeing challenges 
as opportunities.: How to transform challenges, seeing obstacles as opportunities for growth and creativity.

Testimonials

WOW! We’re still feeling the buzz from yesterday – our best ever Salon Smart! What an important day 
for our hardworking, talented, and exceptionally special industry. And you were a major part of it!

Winnie, your session was brilliant – so insightful, so thought-provoking, so enlightening. You were magic up 
on our big Salon Smart stage and provided attendees with stacks to think about. AND you were name checked by quite a few other speakers – from the stage – afterwards! . I hope you are feeling very proud of yourself, 
as we are of you.

Thank you, thank you, thank you, for giving up your precious time to join us at this sell-out event, and for 
helping to make it so special – honestly, you were MADE for the stage! – and here’s hoping you can stay the 
day next time. We’re just super stoked we got to have you for the time we did. Thank you again.

Joanna Anderson, Salon Smart

“Winnie was a fantastic guest speaker for our client – a high profile haircare brand team. 
Super inspiring and engaging, she shared her fresh insights and expertise in beauty and tech innovations 
to inspire the team. Highly recommended and delightful to work with.”

Carla Dowling, Unilever

“Thank you so much for your amazing talk! I know I was inspired and we have already got feedback 
from people saying they loved it too. We can pass on any feedback people have if you want? It’s mainly 
how much they loved you! (which is always nice to hear).”

Zoe Lithgow, Frasers Group

“Thank you so much Winnie, you gave us such an incredible and truly inspirational start to AcrossRCA multidisciplinary programme.”

Tom Snowden, Royal College of Art

“Not only was Winnie’s delivery seamless, but she expertly captivated our in-person audience whilst simultaneously engaging our online viewers, ensuring the conversation flowed organically. I thoroughly enjoy working with Winnie for events and speaker engagements, as I’m always assured that the segment/s will run smoothly.”

Donna Dia, Glamour

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